Importance of Advertising Essay: Advertising is the way to sell products or goods to customers—a creative way to communicate with potential buyers. The media world is the glamorous world of all the products. There are many mediums through which we can communicate with the buyers. There are four types of advertising display, video, mobile and native. The best way to communicate with today’s customers is online advertisements. The big houses invest a fair amount of capital in advertising. Here are a few essays on the importance of advertising with different lengths to prepare better for exams, competitive papers and speeches.
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Long and Short Essays on Importance of Advertising for Students and Kids in English
We provide children and students with essay samples on a long essay of 500 words and a short essay of 150 words on the topic “Importance of Advertising” for reference.
Short Essay on Importance of Advertising 150 Words in English
Short Essay on Importance of Advertising is usually given to classes 1, 2, 3, 4, 5, and 6.
Advertising promotes a product, brand or service to a viewership to attract interest, sales and profits. All types of business houses and industries are dependent on the ad world to boost sales. This creative world is beneficial for sellers as well as buyers. Sellers get a right margin and can explore different market by advertisements.
Buyers benefit because they get to make an informed decision. A wide variety of product range is there to choose which gives birth to a healthy competition. A rise in people’s standard of living is there because a better choice and quality of products are available at lower costs. There are different mediums for promoting products like the press, outdoor, film, radio, television, direct mail, and internet. The ad world has brought about significant changes in our daily life choices and lifestyle. In this modern era, it is possible to control the ads according to your taste and preferences due to artificial intelligence.
The pace at which the advertising world is growing is phenomenal. The world can enjoy development due to changes in the media world. Advertising is an essential tool of progress for society and business industry to maintain healthy competition and reach out to different markets.
Advertising is the way or a medium to reach out to buyers and different markets. It is a marketing tactic that helps to reach out to more people and help in selling. As said in the book of Industrial quotes on advertising “Making promises and keeping them is a great way to build a brand.” To tell customers about the benefits of the product and its features advertisement is the way. It is a powerful way to reach maximum potential customers.
Benefits of advertising
The world of advertising benefits traders, buyers and society in various ways. There is not any age group or any gender which is affected by the ad world. Traders can tell about their products and its benefits. They can reach a broad market and maintain their current prices as a check on them is always there. If a product’s name does not meet the potential buyers, it is as good as sitting on the shelf. For a brand image, advertising is the route to follow. People relate to an ad before they relate to a product.
The buyers can make a well-informed decision about the product they want to buy. It is possible to compare other products easily. The most significant benefit for the customer is that prices remain controlled due to the healthy competition. Manufacturers are careful about the product quality due to the awareness in the buyers.
The society has better quality products which further raises the standard of living. The media influence all the members of the community. More job opportunities are there due to advertising as all the significant industry houses have a separate department related to the ad world. Creativity and innovation flourish in society.
There is not a single day in our life in which advertising does not form part of it. From simple decisions like which cereal to buy for breakfast to purchase for a wedding is influenced by advertisement. Over time, the advertising changes have brought different media in pictures like Goggle ad, Facebook ad and other online platforms. Advertising has made the product selling easier and reaches far-away markets. A healthy competitive market has given us better quality products. A new age has brought even more dynamic changes in advertising like the popups of the products seen on the internet can be controlled according to our likings.
Long Essay on Importance of Advertising 500 Words in English
Long Essay on Importance of Advertising is usually given to classes 7, 8, 9, and 10.
Once upon a time, an advertisement was a word, but as the world’s story progressed, the word advertisement’s narrative got its meaning too. Advertising is the way or a medium to sell a product or an idea to its potential customers. Let’s look at the history of advertisement. We can safely go back to Egyptians, who will take pride in starting this revolutionary advertising phenomenon in their carving and writing period.
History of the advertising world
The world’s first written advertisement dates back to Thebes’ ruins known to the ancient Egyptians as Waset. Before the beginning of the written advertisements, a verbal form was existing in which shopkeepers would shout out and call out to their customers. The first written advertisement is as impressive as the advertising world. In the book,” Story of Advertising “by James Wood tells us about the ad. It was given by a weaver Hapu, in which he declared to give half a gold coin in exchange for any news for his man slave Shem and a full gold coin if returned to the shop of Hapu, the weaver, were to your heart’s desire the best cloth. Such a brilliant way to start and get to tell people about the product sold. Further on, as we move in the history of advertisements from shouting stall owners to a flag or a sign was nailed as it explained better than the shopkeepers’ cries.
The Industrial Revolution brought on an entirely different form of media in existence in the 17th century. This era marks the beginning of flyers and trade cards as newspapers, magazines, gazettes, and journals were mass-produced. The machine period, namely radio and television, was the greatest revolution in the world of advertisement. Along with print media, these were a completely different form of selling ideas and goods. As David Ogilvy said, a pioneer in the advertising world, “ The best ideas come as jokes. Make your thinking as funny as possible”. The digitalization of the world took the industry to another level. The forms of advertisements, namely three print, radio, and television, got another addition World Wide Web.
There is a chain of events that lead to the expansion of online advertisements.
- Facebook ads in 2007 increased the venues for trade houses in the field of advertisements.
- Gmail ads in 2005 started along with Google Adwords for advertisers.
- Goggle acquired YouTube, which trafficked the ad world towards it.
- Instagram ads changed the face of the media again.
Nowadays, a significant chunk of capital is invested in advertising by all big industries. It is beneficial for both the consumers as well as sellers.
Importance of advertising
When we advertise a product or a service provided, it helps us reach more people, which allows our industry’s growth. We should study the importance of advertising in three lights consumer, seller and society. All three benefit from the media world, which is a big influencer in our lives nowadays. Ad world influences our daily life—any gender, class or age group all impacted by this beautiful world of media.
Benefits for sellers
Increasing sales- Competitive times like these, we need to inform people about our products to attain a high sales level. Advertisement is a regular feature to maintain the level of profits. For the product to not keep sitting on the shelf, it is vital to inform consumers about its features.
Helps in exploring markets- The world has increased due to technology changes, requiring exploring different media available. The best way to reach an overseas market or maintain your potential customer’s sales is to advertise the products available. Price control-Retailers can charge higher prices for the same products if the consumer is not informed before about its price, so a critical tool to control and keep a check in the market is advertisements. Travelling salesman- Advertisement acts like a travelling sales associate for the middleman. The primary reason that no more travelling salesperson exists in big industry houses nowadays money is spent on advertisements to tell about the products to consumers.
Benefits to consumers
The main aim of advertisements is to satisfy the needs of the customers and society. Well informed decision- Most of the time, we go to the market with a mindset to buy a specific brand product as we have full information about its features and already compared it with its rival products. It helps save time and make a well-informed decision. Survival of right quality products- As consumers are well informed, any goods of low quality does not survive in the market as it will not be getting good feedback.
Benefits to society
Improves the standard of living: Those products which were luxury before have become available to the consumer. The result is an increase in the market consumption pattern as better quality products are available with a broader range of choices.
Awareness: As we are well informed about the product are knowledgeable about the market and features of the product increase. As a result, general understanding and knowledge power come into society.
Importance of Advertising Essay Conclusion
The media world’s target is to promote growth in sales of products and the organisation’s growth. Eventually, results in pulling up the living standards of the society as we choose to make from a wide variety of products and better quality of products. All lead to healthy competition between the industries. This beautiful world of advertisements has brought a change in the job industry, but the human mind’s creativity level has reached great heights. As it is a competitive online market nowadays, this will revolutionize the field of advertisement. It will be all human-controlled to check on the content of the ads which they want to watch. The most worthy splurge now is awaited in this industry for the future by using artificial intelligence. Lead to automated decisions based on data collection, data analysis, and additional observations hence change the world of advertisements altogether. a